Nuveen, a global asset manager with $1.3 trillion in AUM1, is acquiring Brooklyn Investment Group (Brooklyn), a leading multi-asset custom direct indexing provider and its parent technology company, Brooklyn Artificial Intelligence, Inc.
WHO WE ARE
For financial advisors, by industry experts
Brooklyn Investment Group was co-founded by John Nay and Erkko Etula to empower independent financial advisors to scale in the digital era where personalization and automated tax management can unlock client engagement and growth.
Leadership
CEO & Chief Investment Officer
Harvard Ph.D.
Former Goldman Sachs Managing Director and New York Fed Economist
Decade of investment experience at Goldman Sachs creating systematic strategies for wealth management clients
Chief Compliance Officer
Penn J.D.
Stanford Affiliated Faculty
Formerly at the Office of Financial Research of the U.S. Department of Treasury
Chief Revenue Officer
Former PIMCO Executive Vice President
Former Goldman Sachs Managing Director
More than two decades of experience as a sales leader, solutions architect, portfolio manager and head of strategy
Co-Chief Technology Officer
WashU B.S. in Computer Science
Former CTO of an investment firm
Former Senior Machine Learning Engineer at Capital One
Chief Quantitative Strategist & Co-Chief Technology Officer
University of Chicago Ph.D.
Former Head of Quant Strategies at a fintech firm
Former Quantitative Researcher at Credit Suisse
Head of Equities
MIT Ph.D.
Former Portfolio Manager and Yale Professor
Decade of investment experience in quantitative equity portfolios for top hedge funds and asset managers
Chief Operating Officer
Columbia Business School MBA
Former FinTech investment banker at Moelis & Co and Goldman Sachs
Former operations leader at several tech companies
Head of Trading
Carnegie Mellon B.S. in Computer Science
Former Citadel Execution Services Lead Developer and Goldman Sachs quant
Two decades of experience executing and developing quantitative strategies
James Daily
Head of AI
WashU J.D. and M.S. in Computer Science
Former Natural Language Processing Researcher and Lecturer at the Center for Empirical Research in the Law at WashU
Broader team
Our growing team of quant investors and software engineers comes from top financial institutions and universities.
Trademarks and other logos that illustrate team backgrounds do not imply any endorsement or other connection.
Company background
Brooklyn Investment Group is an SEC Registered Investment Adviser that leverages the technology of its parent company, Brooklyn Artificial Intelligence, Inc. This technology is combined with institutional-grade portfolio optimization and automated tax-loss harvesting to power personalized portfolios for clients.
Over the past five years, Brooklyn Artificial Intelligence has developed an engine for customizing investment portfolios.
Registration with the SEC does not imply a certain level of skill or training, nor does it constitute an endorsement by the SEC.
Press
Nuveen Acquires Leading Custom Multi-Asset Direct Indexing Provider, Brooklyn Investment Group
See Full Press Release
2025-06-17
How Brooklyn Investment Group Takes Aim at RIA Pain Points
Brooklyn Investment Group CEO, Erkko Etula, sat down with Fundfire reporter, Nate DiCamillo, at the MMI Conference to discuss how we are tackling advisor pain points by enabling different types of advisory practices to customize and manage accounts at scale.
Disclosures:
All investment strategies run the risk of loss.
This interview is not to be construed as an offer to provide investment advisory services. Any such offer can only be made by means of the delivery of a contract for investment advisory services or other services, together with appropriate disclosures.
01/08/2025
Brooklyn Artificial Intelligence Research, the parent company of Brooklyn Investment Group, LLC, Announces Strategic Funding from Atypical Ventures, S&P Global, and Asset and Wealth Management Executives
Today, Brooklyn Artificial Intelligence Research ("Brooklyn") announced the closing of a strategic funding round led by Atypical Ventures, with participation from S&P Global Ventures, the CEO of the Hantz Group, and asset and wealth management executives.
12/20/2024
Direct Indexing: Launch of MyIndex™ with S&P DJI and Brooklyn Investment Group
S&P DJI’s Robby Ross and Brandon Hass sit down with Erkko Etula from Brooklyn Investment Group to explore how direct indexing solutions can enable investment managers to customize leading indices like the S&P 500 to meet specific objectives.
12/10/2024
Brooklyn Investment Group’s Etula On Direct Indexing Across Asset Classes
Erkko Etula, CEO and Co-Founder of Brooklyn Investment Group, joined Julie Cooling, Founder and CEO of RIA Channel, to discuss direct indexing across multiple vehicles and asset classes.
09/20/2024
S&P Dow Jones Indices Launches MyIndex™ and Collaborates with Brooklyn Investment Group to Expand Access to Customizable Indices
S&P Dow Jones Indices ("S&P DJI"), the world's leading index provider, and Brooklyn Investment Group ("Brooklyn") today announced the launch of MyIndex™, a customizable version of S&P DJI's market-leading indices offering, on Brooklyn's managed accounts platform.
09/16/2024
Brooklyn’s Robot Analyst Cuts Costs By Four-Fifths
Brooklyn Investment Group CEO, Erkko Etula, and Head of AI, James Daily, discuss the company's use of AI in portfolio management. The A.I. plugin described in the article is part of Brooklyn's Buy-Side-as-a-Service platform for asset managers looking to scale their direct indexing offering.
09/06/2024
Brooklyn CEO Discusses "Operational Alpha" at Wealth Management EDGE Conference
Brooklyn Investment Group CEO, Erkko Etula, discusses the company's innovative approach to personalizing and tax-managing equity / muni portfolios at scale, while unlocking significant operational efficiencies for advisors - Brooklyn calls this "operational alpha."
06/10/2024
Nuveen Launches Innovative Multi-Asset, Custom Direct Indexing Portfolio
Nuveen, the investment manager of TIAA, has launched the Nuveen Tax Advantaged Balanced portfolio, which combines investment-grade municipal bonds and equities, featuring regular monitoring for automated tax-loss harvesting and rebalancing opportunities across both asset class sleeves.
12/06/2023
Brooklyn Investment Group Launches Innovative American Depositary Receipts (ADR) Index in Partnership with Nasdaq
Brooklyn Investment Group, LLC in partnership with Nasdaq (Nasdaq: NDAQ), today announced the launch of the Nasdaq-Brooklyn ADR™ Index, designed specifically for direct indexing and tax-loss harvesting strategies implemented in separately managed accounts (SMAs) to address their greater liquidity requirements.
11/01/2023
Archer and Brooklyn Investment Group Partner to Provide Asset Managers A.I.-Powered Custom Direct Indexing Solution
Strategic partnership enhances Archer’s ability to support asset managers’ ongoing efforts to meet demand for direct indexing and tax-optimized investment offerings
06/06/2023